Do we live in a world of perfectly beautiful people or do advertisers just want us to believe that? Billboards, magazines, television—they’re all filled with gorgeous people. Many times, they are the product of makeup, hair products, fashion designers, photo shop and even surgery. What do you think of when you see a magazine like GQ or Sports Illustrated swimsuit issue? Do you compare yourself to these perfect models? Unfortunately, many people, young and old, do.
Yes, there are some positives to this exposure to the perfect people. Many times, it encourages people who lead an unhealthy lifestyle to become more fit. It may also encourage someone to want to look their best. That, in turn, could have an effect on their personality, friendships and lifestyle. When someone feels good about themselves, they act more confident and may be more successful.
There are many potential downsides and even dangers related to the pressure of competing with the pretty people in our society. As we discussed in class, many people today want that perfect face and body. What many men and women don’t realize is that those “pretty people” are not a natural, but are the result of amazing photo shop technology and the help of many makeup and hair experts. People will spend hard-earned money and precious time on products and procedures that may have little or no effect. Women may suffer from a lack of self confidence and even depression because they feel inadequate when compared to the “perfect people” stereotypes. Some may even suffer from eating disorders. Advertising has changed our society. From the beginning of time, people have always wanted to be beautiful. Today it has become more of an obsession.
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